Askar Bumaga

From factory worker to viral superstar, Askar Bumaga's rise to the top is an inspiring tale of passion and dedication.

Turning pro in 2011, the Kazakhstan born and based Canon Ambassador has photographed more than 500 weddings globally, equating to over 40 'big days' each year. But it's not only his clients who love what he does; his work has also gained international acclaim, featuring in prestigious publications such as Harper's Bazaar and Esquire. "I only strive to preserve the integrity of the moment," says Askar, when asked why he thinks his work is so popular. "My aim is to reliably convey what is happening."

The shift from amateur to professional photography led Askar to explore different genres, but it was his affinity for romance that secured his interest in the long-term. "For several years I photographed as an amateur, until people started reaching out, asking if I would photograph them for money," he explains. "After several commissions like this, I began to explore different genres – that's when I realised that I really liked photographing people in love."

It was a post on social media that finally convinced Askar that he wanted to shoot weddings. "I saw a video on the internet about an elderly couple who were celebrating their wedding anniversary," he recalls. "This video showed how they looked in their old wedding photos and they were crying, remembering how it was. This really struck me and I realised at that moment that a huge responsibility rests on the shoulders of the photographer, as many years later people will look through your eyes at that very day. So I told myself, 'I want to be that person who preserves the memory of the wedding day'. My mission will be completed when my clients open their wedding albums to share their memories with their grandchildren."

While Askar shot hundreds of weddings in the years that followed, the moment that really put him on the map was when his jaw-dropping 'bride drop' pictures went viral. "It was all planned," he laughs, speaking of the shots that show a groom "accidentally" dropping his beautiful wife – dressed in her pristine white wedding gown – in a huge muddy puddle. "We decided to conduct an experiment because we were convinced that today, people need a spectacle. Everyone is tired of simple, beautiful photographs. You have to break the mould and somehow surprise the viewer."

The couples in your images always look so content. How do you make them feel so comfortable in front of the camera?

"I must be calm myself. People mirror each other, and so their mood could depend on my mood and internal state. Therefore, when we start working, I disconnect from external and internal problems and experiences in order to devote myself to the shooting process."

How important is it to meet the couples beforehand?

"I always try to meet with clients before shooting to discuss their wishes. I listen to them and try to do everything I can within what is available. It's very important to discuss the vision of the final result, so that the client is satisfied. I believe the shoot is a joint process, and so it is very important that both parties give their best during the process. After discussing the client's wishes, I better understand what wavelength people are on and can offer ideas that they will definitely like. Then the result will please everyone!"

What's been the craziest thing to happen at a wedding?

"One time the bride's hair caught fire. I didn't know what to do at that moment – take pictures or run to help. But thankfully the groom quickly reacted and extinguished the threat."

What separates you from other photographers?

"I think the thing that separates me from other wedding photographers is my communication skills, and the ability to make the shooting process comfortable for the subject. And, of course, my own brand and style. Today, it is not enough to just be a good photographer. You have to be an interesting person too."

"My creative and shooting processes have become easier with experience. This happens when you work in different conditions. It makes you versatile and ready for any difficulties. The main thing is to not stop experimenting. I am constantly learning – attending training sessions, seminars, festivals, exhibitions, workshops and masterclasses. These help me not to stagnate in one place. I'd encourage those who want to become professional photographers to do the same. Keep learning, but also develop a brand and social media presence. This will pay off big time when combined with your photography skills."

Instagram: @bumagaz